Minneapolis
Sep. 10-11
overview
Get ready to tackle any challenge with the toughest, most productive F-150 ever! The Built Ford Tough Round-Up is traveling to select cities across the nation. You can be among the first to experience how the All-New 2021 F-150 raises the bar yet again with targeted best-in-class available towing and payload*, enhanced connectivity and innovations purpose-built for truck customers.
The Built Ford Tough Round-Up will give you an under-the-skin look at how the All-New F-150 advances its legacy as the truck leader. The latest available technologies and features – purpose-built for truck buyers – are showcased through hands-on exploration. And the competitive test-drive offers a firsthand experience of how F-150, including the all-new 3.5L PowerBoost Full Hybrid Engine, stacks up against Chevy and RAM.
* Class is Full-Size Pickups under 8,500 lbs. GVWR. Max towing on F-150 XL SuperCrew, 3.5L EcoBoost, 4x2, Max Trailer Tow Pkg. Max towing varies based on cargo, vehicle configuration, accessories and number of passengers. Max payload on F-150 XL Regular Cab, 8’ box, 5.0L, 4x2, Heavy-Duty Payload Pkg. See label on door jamb for carrying capacity of a specific vehicle. Towing and payload are independent attributes and may not be achieved simultaneously.
photo highlights
Click on any image to see complete photo gallery.
registration
Preproduction computer-generated image shown. Available late 2020.
agenda
Tough, Powerful & Productive Opening Session
Your training begins with an in-depth look at what makes the 2021 F-150 the toughest and most productive F-150 ever, as well as the most powerful truck in its class with the all-new 3.5L PowerBoost Full Hybrid Engine.1
1 Class is Full-Size Pickups under 8,500 lbs. GVWR.
Foundation of Strength
See first-hand how the high-strength, steel frame of the F-150 outclasses the competition along with the proven strength- and weight-saving benefits of a military-grade, aluminum alloy body.
Power & Productivity
Learn about the innovative new F-150 features that help you work smarter, faster and easier… no matter where you are. F-150 doesn’t just get you to your worksite, it becomes your worksite.
Smart Truck Tech
Hands-on discovery of the all-new F-150 interior delivering greater comfort, versatility and connectivity than ever before… your truck will get better over time with Over-The-Air (OTA) updates!
Performance & Capability Drive
Experience the astonishing load-moving torque of the all-new available 3.5L PowerBoost Full Hybrid Engine while driving the new F-150 head-to-head against Chevy and RAM. You’ll also get to check out the latest technologies that can help you tow with greater confidence.
Ready for the All-New F-150 Closing Session
Get ready to sell the 2021 F-150 to new and returning full-size truck customers… plus the opportunity to create your own 3.5L PowerBoost rolling chassis video walkaround to share via social media.
Preproduction computer-generated image shown. Available late 2020.
agenda
Tough, Powerful & Productive Opening Session
Your training begins with an in-depth look at what makes the 2021 F-150 the toughest and most productive F-150 ever, as well as the most powerful truck in its class with the all-new 3.5L PowerBoost Full Hybrid Engine.1
1 Class is Full-Size Pickups under 8,500 lbs. GVWR.
Foundation
of Strength
of Strength
See first-hand how the high-strength, steel frame of the F-150 outclasses the competition along with the proven strength- and weight-saving benefits of a military-grade, aluminum alloy body.
Power &
Productivity
Productivity
Learn about the innovative new F-150 features that help you work smarter, faster and easier… no matter where you are. F-150 doesn’t just get you to your worksite, it becomes your worksite.
Smart Truck
Tech
Tech
Hands-on discovery of the all-new F-150 interior delivering greater comfort, versatility and connectivity than ever before… your truck will get better over time with Over-The-Air (OTA) updates!
Performance & Capability Drive
Experience the astonishing load-moving torque of the all-new available 3.5L PowerBoost Full Hybrid Engine while driving the new F-150 head-to-head against Chevy and RAM. You’ll also get to check out the latest technologies that can help you tow with greater confidence.
Ready for the All-New F-150 Closing Session
Get ready to sell the 2021 F-150 to new and returning full-size truck customers… plus the opportunity to create your own 3.5L PowerBoost rolling chassis video walkaround to share via social media.
locations
Click on a city to see more details.
Chicago
Sep. 14-15
St Louis
Sep. 17
Detroit
Sep. 21-23
Pittsburgh
Sep. 28-29
Cincinnati
Oct. 1-2
Philadelphia
Oct. 5-6
New York
Oct. 9
Washington DC/Baltimore
Oct. 12-13
Charlotte
Oct. 15-16
Orlando
Oct. 19-20
Atlanta
Oct. 22-23
Denver
Oct. 27
Phoenix
Oct. 30
Seattle
Nov. 3
Dallas
Nov. 9-11
Memphis
Nov. 13
San Antonio
Nov. 16-17
Houston
Nov. 19-20
Los Angeles
Dec. 1-2
Sacramento
Dec. 4
questions
& answers
see all questions
x
The Built Ford Tough COVID-19 protocol mandates both staff and attendees wear a facemask at all times, with NO exceptions.
COVID-19
We are looking forward to your participation in the Built Ford Tough Round-Up event. Please be assured that your health and safety are our number one priority. We want you to have a great time learning all about the All-New 2021 F-150, and in order to do so, you need to have peace of mind we are following CDC guidelines, and going above and beyond to KEEP YOU SAFE.
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Onsite Protocol
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Staff
- Staff members will complete COVID-19 prevention training and will be required to complete a health assessment* and have their temperature scanned before each set-up and event day. * The health assessment survey does not create any record of private health information associated with you, your name or the electronic device used to complete the survey.
- Facemasks and/or shields are mandatory when interacting with staff and attendees. Gloves will be required to be worn during certain training modules (i.e. driving and other in-vehicle experiences).
- Staff members are to follow proper social distancing protocols when interacting with attendees and other tour staff. Touching attendees (e.g. handshakes, high fives, etc.) is not permitted.
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Attendee
- No-contact temperature scanning and health assessment* at on-site pre-registration. * The health assessment survey does not create any record of private health information associated with you, your name or the electronic device used to complete the survey.
- Facemasks are mandatory and we encourage you to wear your own during your travels to the BFTRU training event. Additionally, you will need to swap out your personal facemask to a Ford provided disposable facemask upon arriving onsite. Please note: Ford will also provide disposable gloves that attendees will be required to wear during certain training modules (i.e. driving and other in-vehicle experiences).
- All attendees are required to follow proper social distancing protocol during training and while on the BFTRU campus.
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Staff
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Campus Safety
- Proper 6’ social distancing protocol will be followed throughout the campus
- Chairs will be placed 6 ft. apart in classrooms, during seated sessions
- Drive and vehicle exploration sessions: one person allowed in a vehicle at a time and vehicles will be disinfected between usage. Due to COVID-19 restrictions, and in order to keep you safe, passenger riding is not permitted. Having a valid driver’s license on your person is imperative in order to participate in the driving exercise
- Classrooms and assets will be fogged with disinfectant in every city
- Continuous cleaning measures of all common areas, with emphasis on displays and interior and exterior touchpoints on all vehicles
- All displays and presentations will be in open-tent areas, when possible with the exception of extreme circumstances (e.g. rain, extreme heat, cold, excessive wind, etc.). Please be prepared for sun, rain, or shine!
- Multiple sanitizing stations placed throughout the campus, and at each entrance to every breakout session
- Anti-bacterial soap and sanitizer in the on-campus restrooms
- Courtesy shields will be attached to the registration desk, to help maintain social distancing during the registration process
We know you are excited to learn all about the new F-150’s outstanding capabilities, smart technologies, and a host of innovations that can only come from the truck team at Ford. Our goal is to deliver an informative and entertaining experience, and at the same time KEEP YOU HEALTHY AND SAFE.
The Dealer Principal, General Manager, Sales and Service Managers can register their staff for training.
Space is limited and on a first-come, first-serve basis. To guarantee spots, sign up right away!
Light snacks will be provided to attendees.
Wear closed-toe shoes and clothing that is appropriate for being outdoors.
We recommend that you arrive at least 15 minutes ahead of your scheduled event.
You must be at least 16 years of age and have a valid driver’s license present.
No. You will not be allowed to drive. Due to COVID-19 restrictions, and in order to keep you safe, passenger riding is not permitted. Having a valid driver’s license on your person is imperative in order to participate in the driving exercise.
A little rain will not stop the show! Just remember to wear your rain gear.
Yes, but if a training session is already full upon your arrival, you run the risk of not being able to participate. Please contact the Registration Call Center at 1-855-279-8519 and check with our Call Center Staff. We will do our very best to help you attend a session.
No. Since this is a training event, it is designed for dealership staff only. No spouses/significant others/friends/children/pets
(other than service animals) permitted at the event.
No. Since this is a training event, it is designed for dealership staff only.
You need to cancel your registration at least 48 hours in advance of your training date. For example, if you are scheduled for training on Monday, May 25, you must cancel by 12:01 a.m. on Friday, May 22. If you don't, your dealership P&A code will be charged a fee of $100.
Yes. Please remind the salesperson to tell the on-site registration staff about the substitution during the check-in process
to guarantee their spot with training.
No, you will still need to complete the required 2021 Ford F-150 eLearning courses.